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Kenner Star Wars Action Figures and Playsets
George Lucas' Star Wars film was the surprise hit of 1977. So much so that it was still being shown in theaters more than one full year after its debut. Back in 1977 many toy companies were located in the same building or near to one another in mid town Manhattan and this was the case with both Mego Corporation who had gone from an importer of cheap quality dime store toys to the 4th largest toy company in the US and Kenner Toys. Kenner was located in the same office building directly above Mego's offices. On one fateful day the Lucsas Film licensing rep was shopping around the license and unfortunately for them the Mego executives were out of the country on other business. Undeterred, the rep went upstairs and sold the license to Hasbro, reportedly for around $5,000. This was the starting point for one of the most spectacular and popular toy lines of the late 1970s and early 1980s.
"Life Sized" R2 D2 Cooler
Approximately 3' tall. Top comes off and this functions as an ice cooler. Officially licensed product. This was a Pepsi promotional item if I'm not mistaken back in the 1990s.
I almost forgot when I was bragging about how great GI Joe was that Empire Strikes Back was also insanely huge in 1980 and those toys were also amazing. I have to admit though, even though GI Joe didn't have a movie with real people in it back then, they did beat Star Wars with articulation. In other words their action figures actually had JOINTS- Knees and elbows! Kind of helps. Funny how even though I had TONS of Star Wars and TONS of GI Joe and they were both about 3 3/4 inch figures I never played with them together. Kind of odd now looking back but that's how it was I guess. Anyway, check out some of my stuff below!
A few decades ago in toys stores far, far away........
Kenner sold LOTS of cool Star Wars toys!!!!
More to come soon!