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Mego World's Greatest Super HeroesOne of Mego's most brilliant successes was the licensing of characters from both Marvel Comics and DC Comics in the 1970's and 80's, something which had never been done before or since. Utilizing modern production methods, top quality head scultps, and innovative toy designs Mego's World's Greatest Super Heroes line was the backbone of the company and one of their top most profitible lines along with Micronauts.
Original Line UpThe original line up featuring Superman, Batman, Robin, and Aquaman was featured on what is now called "Type 1" bodies which were 8" plastic bodies strung internally with stretchy string to connect the arms and legs to the torso and pelvis. The bodies featured metal riveted joints and were fully articulated making them very popular with children since it made them poseable and much more realistic. These figures were packaged in solid boxes with colorful graphics on all sides. The boxes were themselves displayed in an attractive shipping container which doubled as a store display.
Expanded Line UpMego's Superheroe Line proved quite popular with children and was quickly expanded to include more figures. Prior to the expansion another improvement was made to the packaging, namely the addition of cellophane "windows" to the boxes so that the children could see the figure without having to open the box. The expanded lineup featured the original characters along with Shazam, Captain America, Tarzan, and Spiderman. Some of the characters received modifications at some point in the evolution of the line including Superman (no stirrups under his boots), Batman (no more removeable cowl), and Robin (no more removeable mask).
Continued Expansion and Evolution1975 and 1976 brought more innovation to the World's Greatest Superheroes. The character lines continued to evolve as well as the packaging. Originally Kresge had requested Mego to place the action figures on a blister card as opposed to box so that they could hang on pegs. Mego apparently liked the idea because by 1977 all of their 8" action figures were freatured on blister pack cards.
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Playsets and Accessories
Mego Human Torch Action Figure (Red body)
In my advanced years I can't remember if all Human Torch figures came with all red bodies. Anyone know?